On September 13, Prof.Elmar Günther from Ludwigshafen University of Applied Sciences held a lecture titled "Crowdfunding in German SMEs: Capital seeker requirements based on the adoption theory"for students of SEM.

Prof.Elmar Günther is an expert in Marketing. During the lecture, he introduced the definition of crowdfunding and its basic needs and features, then he compared the difference of crowdfunding mode between Germany and China at the present stage. After that, he answered questions from the coming students and both sides shared related experience about crowdfunding. It’s quite a beneficial lecture for students who are interested in entrepreneurship.